During an interview at Business Insider's IGNITION conference in New York, Snapchat's VP of Content, Nick Bell, walked through all the changes coming up in the app's biggest redesign. Following is a transcript of the video.
Nick Bell: What we’ve really done here is double down on what has made Snapchat great today but simplified it. And I think, you know, you look at it now, there are three screens. As Evan said, you open up the camera, we think that really aids self-expression and it's the kind of blinking cursor of the new mobile age.
On the left-hand side, you have the friend feed and I think what's key here is that the conversation with your best friend was happening on the left-hand side anyway. It’s where you were chatting with your friends but it was slightly awkward because the stories from your friends were appearing on the other side of the camera and therefore you were occasionally missing some of those stories from your best friends. So by creating one page where all of that lives together simplifies it and we think is going to really aid that conversation and the relationship with your friends.
Then on the right-hand side, we now have much more prominent, much more real estate for premium content from our publishers and media partners, which I think is going to be really exciting and is going to aid the discovery of new content for people.
The other thing that it’s done is allowed us to, as Evan said, separate the social from the media because we know the relationship that you have with your friends is very different to the relationship you have with content. And I think what’s happened traditionally with news feeds is those two have been blurred together and the signals that were indicating this content you were seeing was based on your friends.
But what's actually kind of interesting is that although I’ve got great relationships with my friends, my interests are personal to me and not personal to my friend. So just because my friends like skateboarding doesn't mean I like skateboarding. So here, by separating these two aspects out, we think it's a much cleaner solution and we think that actually what's going to happen is we're going to be able to optimize the two experiences. One to focus on relationships and one to focus on interest.
Read more: http://www.businessinsider.com/sai
FACEBOOK: https://www.facebook.com/techinsider
TWITTER: https://twitter.com/techinsider
INSTAGRAM: https://www.instagram.com/tech_insider/
insider trading in india Snapchat Is Going Through A Huge Change — Nick Bell explains | |
| 600 Likes | 600 Dislikes |
| 32,706 views views | 2.77M followers |
| Science & Technology | Upload TimePublished on 30 Nov 2017 |
Related keywords
innovation diploma plus,techo,snapchat snapchat,insider meaning,tech insider 7 minute workout,innovation department,insider dev tour,designer shoes,technology news,software update ipad,science magazine,software company in bangladesh,social services,social media marketing,snapchat скачать бесплатно без регистрации,android oyun club bus simulator,nick bell iowa,tech insider instagram,iphone 7 ราคาล่าสุด 2019,digital culture media and sport,software update samsung s8,software update 12.4,insiders tvf,technocelular1,software development company in bangladesh,nick bell stoneham ma,ti9 champion,snapchat filters,snapchat это,https://insider.in/,techo abovedado,tech insider twitter,nikki bella,digital culture transformation,nick bellore contract,insider food,tech insiders,software lock,tech insider prosthetics,android tv box,technology high school,software for pc,software update samsung tv,digital culture studies,designated survivor,digital culture and education,insider movie,techno on,snapchat download,insider discount code,iphone xr ais,tiger sugar,social media advertising,titan22,technology quotes,iphone x,software vidmate,softwares,software update not working,ti9,android 10,insider chennai,social club,social security benefits,iphone se,titan gel,innovation consulting,technology addiction,tech insider facebook,social media strategy,technology companies,android q,innovation line,digital culture network,social media icon,timeline,iphone 6s plus,tech insider intermittent fasting,insider careers,design space,snapchat filter,snapchat baby filter,innovation quotes,tech insider india,social blade pewdiepie,science museum london,tech insider products,software update apple,software architecture,social security,social media manager,nick bell architects,social media vs reality instagram,designer brands,techno house,software imo,iphone 8,iphone 7,design within reach,techos de madera,insider trading,iphone 6,science fiction lyrics,android studio,software update iq3,software update iq4,nick bellore,software update ios,android oyun clup minecraft,science daily,tech insider sleep,techera,tipidpc,digital culture pdf,digital culture definition,technology meme,iphone 11,software messenger,nick bell snap,science research,technics,tim hortons,tech insider wiki,tech insider 22 inventions,innovations lighting,digital culture asu,android tv,android 10 alacak telefonlar,social house,software update failed,software download,insider trading regulations,social media analyst,social security disability,ticketnet,science fiction,innovation nation,social media editor,nick belli,snapchat maps,ticketworld,social anxiety,nick bella big brother,nick bell raiders,science en español,insider app,technology background,socialism,software update airpods,technology synonym,insider threat,designer handbags,time,technology in the classroom,technology in education,software update checker,socialist monopoly,nick bell wme,android auto apk,technology stocks,social security number,digital culture jobs,nick bellantoni,snapchat що це,snapchat скачать,designing women,nick bell football,science advances,snapchat онлайн,tech to perfection,tech insider uk,technology stack,time now,techos de chapa,tiktok,social worker,nick bell stoneham,innovation definition,iphone 8 plus ais,android oyun club fs 14,snapchat android,social media awards,innovation synonym,innovation optics,social media manager emploi,science direct elsevier,software update lg tv,software testing,designated survivor 60 days,digital culture degree,science bits,insider kenny sebastian,social security.gov,tinder,titanic,software update point,technicolor dpc3848ve,nick bellono,designer bags,https://androidoyun.club/,designer belts,software update 12.3.1,android q alacak telefonlar,digital culture media and sport committee,social security login,snapchat киев,nick bell snap inc,software definition,iphone 6 plus,innovation that excites,ti9 schedule,science of the total environment,software update iphone,science fiction movies,technology credit union,social media optimization,digital culture kcl,designer backpacks,social media seriously harms your mental health,software engineer,social media strategist,innovation africa,technology readiness level,techint careers,innovation meaning,nick bell wife,software update without wifi,tech insider youtube,digital culture king's,techno,digital culture major,designated survivor season 2,innovation endeavors,designated survivor season 3 cast,software apps,digital culture wikipedia,sciencealert,designated survivor season 3,insider russell peters,software engineer salary,designated survivor season 4,tech insider honey,digital culture and design,software update mac,snapchat apk,digital culture and society,science news,innovation high school,tech house,social media analytics,science traduccion,techos de pvc,technicolor,iphone 8 plus ราคา,snapchat 4pda,snapchat сменить пол,nick bell net worth,design essentials,tin number,science direct,social security calculator,tech insider magazine,social media news,digital culture adalah,software development life cycle,snapchat фильтр смены пола,android pie,iphone xs,innovations wallcovering,iphone xr,iphone 6s plus ราคาล่าสุด 2019,snapchat вики,titan,technology jobs,android emulator,iphone 6s,social security phone number,sciences po,tech insider presents,tech insider videos,android device manager,digital cultures usyd,social distortion,innovation luggage,software development,iphone 7 plus ราคา,android auto,social media club,insider tickets,designated survivor cast,tinolang manok,android find,software facebook,innovation playlist,insider.in coupons,social blade,technology insurance company,designer shoe warehouse,software update sony tv,social media platforms,android oyun club minecraft,snapchat фильтр,science hub,science citation index,design bundles,techo de cristal,science kombat,technisys,innovations for poverty action,insider trading meaning,digital culture media and sport minister,social media manager paris,software update samsung,techint,software update,social media manager salaire,tech insider español,timer,nick bell linkedin,technology etf,android oyun club nss,innovation lab,snapchat ads,software quality assurance,tech insider matthew walker,android oyun club tom,technology student association,social media,design thinking,iphone ais,iphone xs max ราคา,technology definition,insider zakir khan,iphone ราคา,nick bellissimo,technology stores near me,technology line,social media listening,
